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Cost Of 30 Second Super Bowl Commercial Over The Years

By Roshan Giri / 22 May 2023 03:45 AM

State farm stadium is an iconic and multi-purpose stadium in Glendale, Arizona.
Source : instagram

Cost of 30 second Super Bowl commercial was $7 million in 2023, $6.5 million in 2022 and $5.5 million in 2021. Super Bowl ad space cost $5 million in 2017.

Super Bowl commercials are high-standard television ads that are telecasted on U.S. television during the event of the Super Bowl, the championship game of the National Football League.

Many commercial advertisements became famous because of their cinematographic quality, humor, catchy songs, and use of modern technology.

Super Bowl games have frequently been the most watched television broadcast in the United States. According to Nielsen, the Super Bowl XLIV had an average viewership of 114.4 million in the United States which create a history of all-time record for viewership at the game.

The Commercial advertisement not only attracts a wide range of viewers but also provides awareness about their product and services.

The Commercial ads during the Super Bowl have carried an increasingly high price.

How Much Does A Super Bowl Commercial Cost Per Second?

The Bud Light Super Bowl commercial advertisement 2023
Source : twitter

Super Bowl ad cost per second is $233,333 for in-game spots during the Fox Sports broadcast of Super Bowl 57 on Feb.

In 2022, per second commercial cost during Super Bowl was $216,666.67, which was an increase from $183,333.33 in 2021.

The first per-second ad for Super Bowl I game between the Green Bay Packers and Kansas City Chiefs cost $ 1416.667.

Since the first Super Bowl in 1967, the number of viewers increased year by year and become the best place for potential advertisers.

Over the past few years, Super Bowl commercials have become one of the most highly expected parts of a Super Bowl broadcast.

Super Bowl Ad Space Cost

15 second Super Bowl commercial cost $3.5 million for the year 2023 game between Kansas City Chief and Philadelphia.

Fox set the average charge of around $2.5 to $2.8 million for a commercial time at Super Bowl LIV. Similarly, in 2021 the cost of Super Bowl LV was steady at around $2.75 million.

The average cost of a 15-second ad during the Super Bowl game increased by 87% from 2008 to 2016.

Super Bowl XLVII and Super Bowl XLVII both reported the average cost of 15-second commercials at $2 million.

Many brands such as Budweiser, Coca-Cola, and Master Lock have been famous for their commercial advertisement during Super Bowl games.

Super Bowl Commercial Cost History

Apple computer aired in Super Bowl XVIII for its Macintosh computer in 1984.
Source : indiatimes

Super Bowl commercial cost over the years increased from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV.

A 30-second commercial advertisement at Super Bowl I cost $37,500 in 1967. However, the Super Bowl XLVI set the record for the price of a Super Bowl commercial by earning $75 million and selling 58 spots during the game where the most expensive advertisement sold for $5.84 million.

The Apple commercial is widely admired as one of the best commercials ever displayed in a Super Bowl game with its powerful message and visuals in 1984.

The Super Bowl season of 2012 and 2013 both charged the average cost of a 30-second commercial at $4 million. Later on, Super Bowl XLIX break the record of both years with a starting price of $4.5 million which was telecasted on NBC.

Since then, the cost of commercial ads has increased significantly with most companies paying an average of $ 5.2 million for 30 seconds of air time in 2019 during Super Bowl LIII.

2023 Super Bowl ads cost $7 million for a 30-second slot that's about half a million dollars above the last year's price and significantly higher than the price of $5.6 million in 2020 and 2021.

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What Was The First Commercial Of The Super Bowl?

Joe Namath played college football at Alabama and won the national championship as a senior.
Source : instagram

First commercial of the Super Bowl was the Goodyear Tire ad broadcast during the first national championship games between the National Football League and American Football League.

It displays a girl on the roadside after her car tire was blasted. Between the dark night, the woman wraps the coat very tightly and went to the telephone station to call someone to get her out of the current situation.

"This flat tire needs a man but when there's no man around, Goodyear should be" the commercial title of the advertisement. Lifeguard safety tire "A Tire in a Tire".

What was the product endorsed in the first famous Super Bowl commercial in 1974 featuring Joe?

The first famous Super Bowl commercial product starring Joe Namath and Farrah Fawcett was the Lotion brand Noxzema.

In 1973, Football star Joe start his classic Super Bowl VII spot.

In 1974, a 30-second aired advertisement cost $42,000 where football player Joe Namath and actress Farrah Fawcett starred in Noxzema Shave Cream.

Namath declares "I'm so excited, I'm gonna get creamed" Then actress Fawcett rubs the Noxzema cream on Namath's face. with the catch line "Let Noxzema Cream Your Face".

Later on, Fawcett become famous for her role on the television series called Charlie's Angles.

What Was The First Super Bowl Commercial 2023?

First commercial for Super Bowl 2023 was Ben Affleck and Jennifer Lopez in the Dunkin Donuts ad which features Ben working the drive-thru and JLO coming through to get a glazed donut and take it home.

The Dunkin advertisement featured Ben Affleck as one of the Doughnut Franchises workers which was telecasted during the Super Bowl.

In a 30-second slot, the actor takes orders from customers through a phone call while working in the drive-thru in Medford, Massachusetts.

Super Bowl first commercial after kickoff endorsed the product of a 30-second ad at $7 million.

The commercial was telecasted on Sunday night during the Super Bowl LVII game between Kanas City Chiefs and Philadelphia Eagles. This was the first air after Kickoff.

Last year, During Super Bowl 56, the first advertisement was the trailer for the new Jurassic Park movie, Jurassic World Dominion.

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