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Top Selling NFL Jerseys And NFL Merchandise Sales 

By Sampada Sharma / 20 April 2023 02:58 AM

Tom Brady, Trevor Lawrence and Patrick Mahomes are players leading sales in NFL merchandise.
Tom Brady, Trevor Lawrence and Patrick Mahomes are players leading sales in NFL merchandise.( Source : instagram )

Top selling NFL jerseys 2023 are Damar Hamlin No. 3 and Josh Allen No. 17. Most sold NFL jersey of all time is Tom Brady No. 12.

In the 2021 season, Tom Brady topped the list with jerseys sold in most states, 18 to be exact, the next year Josh Allen ranked number one. In 2022, Tom Brady's sales dropped to number ten.

At the beginning of 2023, Buffalo Bills safety Damar Hamlin's jerseys sales skyrocketed after he collapsed on the field in Week 17 game in Cincinnati.

It does not come as a surprise to see that the outpour of love and support for the 25-year-old as he continued to recover from the cardiac arrest resulted in high sales numbers. After being cleared to play football by three specialists, Bills safety plans to resume playing soon.

We will have to wait and see which athletic uniform tops the list at the end of the season. Will Josh Allen keep his position from 2022 or will Damar Hamlin grab his spot at the top?

Highest Selling Jersey NFL In 2021 Season

Best selling NFL jerseys by state is Mac Jones in Massachusetts and Vermont, Tom Brady in New Hampshire and Connecticut, and Lamar Jackson in Maine.

Mac Jones during NFL Draft 2021 holding up his Patriots jersey.
Mac Jones during NFL Draft 2021 holding up his Patriots jersey.( Source : instagram )

In state rankings, Tom Brady dominated the overall merchandise sales by leading in eighteen states in 2021. Patrick Mahomes ranked second by leading in four states. Lamar Jackson and Dak Prescott had the highest sales in three states.

  • Alabama - Tom Brady
  • Alaska - Tom Brady
  • Arizona - Kyler Murray
  • Arkansas - Patrick Mahomes
  • California - George Kittle
  • Colorado - Von Miller
  • Connecticut - Tom Brady
  • Delaware - Tom Brady
  • Florida - Tom Brady
  • Georgia - Kyle Pitts
  • Hawaii - Tom Brady
  • Idaho - Tom Brady
  • Illinois - Justin Fields
  • Indiana - Tom Brady
  • Iowa - Tom Brady
  • Kansas - Patrick Mahomes
  • Kentucky - Joe Burrow
  • Louisiana - Alvin Kamara
  • Maine - Lamar Jackson
  • Maryland - Lamar Jackson
  • Massachusetts - Mac Jones
  • Michigan - Tom Brady
  • Minnesota - Adam Thielen
  • Mississippi - Dak Prescott
  • Missouri - Patrick Mahomes
  • Montana - Kyle Pitts
  • Nebraska - Patrick Mahomes
  • Nevada - Josh Jacobs
  • New Hampshire - Tom Brady
  • New Jersey - Tom Brady
  • New Mexico - Ezekiel Elliott
  • New York - Josh Allen
  • North Carolina - Christian McCaffrey
  • North Dakota - Tom Brady
  • Ohio - Joe Burrow
  • Oklahoma - Kyler Murray
  • Oregon - Russel Wilson
  • Pennsylvania - T.J. Watt
  • Rhode Island - Tom Brady
  • South Carolina - Dak Prescott
  • South Dakota - Tom Brady
  • Tennessee - Derrick Henry
  • Texas - Dak Prescott
  • Utah - Tom Brady
  • Vermont - Mac Jones
  • Virginia - Lamar Jackson
  • Washington - D.K. Metcalf
  • West Virginia - Tom Brady
  • Wisconsin - Justin Fields
  • Wyoming - Tom Brady

NFL Jersey Sales Ranking In 2023

NFL jersey sales by player are dominated by Damar Hamlin and Josh Allen in the 2023 season.

The name slightly differs from the previous season. Micah has dropped from position two to four. Patrick has seen an even greater fall as he sits comfortably from the third rank to seven.

Damar Hamlin plans to return to NFL soon after being cleared by doctor to play.
Damar Hamlin plans to return to NFL soon after being cleared by doctor to play.( Source : instagram )

Trevor Lawrence did not make it in the top ten last season, but now his rising popularity has seen him in the top three this year.

Top ten selling jerseys in 2023 are:

  • Damar Hamlin Buffalo Bills No. 3
  • Josh Allen Buffalo Bills No. 17
  • Trevor Lawrence Jacksonville Jaguars No. 16
  • Micah Parsons Dallas Cowboys No. 11
  • Joe Burrow Cincinnati Bengals No. 9
  • Christian McCaffrey San Francisco 49ers No. 23
  • Patrick Mahomes Kansas City Chiefs No. 15
  • Jalen Hurts Philadelphia Eagles No. 1
  • Brock Purdy San Francisco 49ers No. 13
  • Justin Jefferson Minnesota Vikings No. 18

Top Selling Jersey

Number 1 selling NFL jersey is Josh Allen No. 17 in the 2022 season, Tom Brady No 12 in 2021, and Patrick Mahomes No 15 in 2020.

In nine months, NFLShop will release its top-selling NFL players for the season as in the years before. The names are sure to be shuffled like a deck of cards, but there is no doubt Josh Allen, Micah Parsons, and Patrick Mahomes will make the top ten.

Josh Allen holding up his No. 17 gear with his family.
Josh Allen holding up his No. 17 gear with his family.( Source : instagram )

NFL Jersey With Highest Sales

Most sold NFL jersey of all time is Tom Brady Tampa Bay Buccaneers No 12, Steve Young San Franciso 49ers No 8 and Patrick Mahomes Kansas City Chiefs No 15.

It will be interesting to see how Brady's sales fare now that he has retired from the game after playing for 23 seasons.

Merchandise with the highest sales are:

  • Tom Brady Tampa Bay Buccaneers No 12
  • Steve Young San Franciso 49ers No 8
  • Patrick Mahomes Kansas City Chiefs No 15
  • Dak Prescott Dallas Cowboys No 4
  • Bo Jackson Las Vegas Raiders No 34
  • Aaron Rodgers Green Bay Packers No 12
  • Walter Payton Chicago Bears No 34
  • Troy Polamalu Pittsburgh Steelers No 43
  • Tim Tebow Jacksonville Jaguars No 85
  • Rob Gronkowski Buccaneers No 87

Best cheap NFL jerseys

Cheapest NFL jerseys can be bought from Chinese sites at an average of $22. A knockoff jersey can be bought for $40 in the US.

The best way to don cheap NFL jerseys is by buying from wholesale stores or buying youth jerseys. Youth sportswear costs about 25% less. There is a one to three inches difference in chest measurements between a youth XL and an adult XL.

Though this may not fit men as intended, it will not be a problem for most women. If the L and XL size of boys cost 21% less, the L and XL size of girls is cheaper by 31%.

Josh Allen's jersey of size L for men costs $129.99, and the same gear of size L for youth cost $89.99.

If you are looking for authentic merchandise, NFLshop sells them anywhere from $89 to $180. Custom athletic wear is two to three times more expensive than normal sportswear.

Sales Of Merchandise

NFL merchandise sales by team Dallas Cowboys ranked number one in 2022 season followed closely behind by the Las Vegas Raiders.

The third, fourth and fifth position was awarded to the San Francisco 49ers, Philadelphia Eagles, and Kansas City Chiefs.

Based on the data provided by retailer Lids, Cowboys merchandise was at the top in eight states and Raiders items were popular in five states.

Do NFL Players Get A Percentage Of Jersey Sales

NFL jersey sales players cut amounts to two-thirds of the revenue. According to NFLPA, NFL players get paid royalties based on how many of their jerseys are sold.

The royalty numbers is decided by the NFLPA. The Association only takes into account endorsements that the NFLPA licenses. These include trading cards, jerseys and video games.

How Much Do NFL Players Make From Jersey Sales

NFL players can make millions of dollars from Jersey sales from royalties.

Tom Brady has earned the most money from royalties as he took home $2.35 million in "group licensing" endorsement in 2018. Cowboys quarterback Dak Prescott ranked second with $2 million and Steelers wide receiver Antonio Brown pocketed $1.5 million.

Peyton Manning raked in $902K in royalties, J. J. Watt brought in $819,958 and Von Miller received $795,412.

However, if you do not rank in the top 10 in sales or even the top 20, you are likely to pocket less than $100K.


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