Amazon's "Mind Reader" cost $26 million, making it the most high-priced ever( Source :
facebook )
Most expensive Super Bowl commercial to date is Amazon's "Mind Reader." With the price tag of $22 million, General Motors' "No Way Norway" takes the second spot.
It was displayed during the Super Bowl LVI at the SoFi Stadium in Inglewood, California. For the SB 2021, the price for the standard 30-second spot was set at 6.5 million dollars.
Amazon's promotion clip was 130 seconds long and cost $26 million for the company, making it the costliest ever.
It featured real-life couple Scarlett Johnson and Colin Jost. The humorous video showed what it would be if Alexa could read anyone's mind. The entire segment revolves around the greatness of Amazon's cloud-based voice service and its endless potential in the store.
Amazon has been a regular customer for the SB team, as previous ventures like "Before Alexa" and "Alexa Loses Her Voice" were quite popular and cost a hefty sum for the company.
Most Expensive Super Bowl Commercial Time Slot
Super Bowl commercial slot price for 2023 was $7 million. It is the costliest time slot ever.
It shows a generational difference when you notice that the same 30-second spot was priced at $42,000 in 1967.
Coca-Cola, Budweiser, Doritos, GoDaddy, Google, Uber, Kellogg, and Gatorade have all given their best to promote their brand at one of the most watched events in the United States.
Combining unpredictability and creativity with the best cinematographic experience highlights the SB ads. They generate quite a buzz for a long time, and some book their place as the most memorable clip.
The recent trend sees the companies add human sentiments into the segments and create a lasting impact among the audience. A total of 51 promotions were displayed in 2023, helping the league generate over $600 million in gross ad revenue, per The Wall Street Journal.
Here is a list of price tags of the standard time frame for a promotion for the championship match:
SB 2022 - $6.5 million
SB 2021 - $5.6 million
SB 2020 - $5.6 million
SB 2019 - $5.25 million
SB 2018 - $5 million
SB 2017 - $5.02 million
SB 2016 - $5 million
SB 2015 - $4.5 million
SB 2014 - $4 million
SB 2013 - $4 million
What Was The Most Expensive Super Bowl Commercial 2023
Most expensive Super Bowl Commercial 2023 was Google's "Fixed On Pixel." Its price tag was 21 million dollars.
Google paid $21 million to promote Pixel 7 ( Source : twitter )
The promotional video for the Google Pixel 7 had the cameo of Doja Cat, Amy Schumer, and Giannis Antetokounmpo. It highlighted the phone's features to fix the mistakes in your photos.
The minute-and-a-half clip subtly uses a melodramatic tone and focuses on the memory captured in the smartphones. It then takes a funky route showing everyone how the people and things that photo-bomb our most delicate can be erased to have the perfect photo.
The excellent take on capturing endless photos without any worry and then using the feature to correct the mistakes presented a refreshing outlook.
2021
Most expensive Super Bowl commercial 2021 was General Motors' "No Way, Norway." It cost GM a monstrous $22 million.
No Way, Norway starred Will Farrell, Kenan Thompson, and Awkwafina ( Source : twitter )
It is recorded as the joint-second most-priced commercial to air in the NFL championship game.
It takes a hilarious take on raising awareness of the need for using electric vehicles. Kenan Thompson, Will Farrell, and Awkwafina provide a context on GM's investment in Ultium batteries and the race to take over the EV market.
Farrell's declaration of war on Norway, as they are the leading distributor for EVs, to make America the greatest in the category was a much-needed video. The journey to Norway lands Kenan and Aqwkwafina in Finland, while Will makes it to Sweden.
Similarly, Cadillac's "ScissorHandsFree" paid $22 million for its 130-second promotional campaign. It is tied with GM for the second spot.
Why Can't Companies Use The Name Super Bowl In Their Ads?
Companies can't use the name Super Bowl in their ads because it is the trademark of the NFL. They use other phrases like "the Big Game" to denote SB.
The term has been registered as an NFL trademark since 1969. Any violation of the trademark can result in a cease-and-desist letter from the league to the violator.
As a result, advertisers have to be extra creative and use other catch-up terms like "the Big Game," "the football championship," and so on. If any company wants to use the term "Super Bowl," they need to contact the NFL and reach a financial agreement.
Other idioms like 'Back to Football,' 'Gameday,' and '1st and GOAL' are not allowed to be materialized by the companies.
Here are some other things that are not allowed:
Using the phrase 'Super Bowl' or 'Super Sunday'
Using footballer's name
Using team names
Using NFL or team logo
Who Spent The Most On Super Bowl Ads?
Budweiser has spent the most on Super Bowl ads. They have aired their promotion in 55 title fixtures.
Budweiser has paid the most for SB ads ( Source : twitter )
The beer company has invested a staggering $475 million in SB ads. Their last run in the Vince Lombardi Trophy was in 2022 when they put on the Budweiser Clydesdale promotion.
The emotional video with the Clydesdale horse being injured and getting back on its feet was a remarkable comeback for Anheuser-Busch to the advertising.
Some exceptional videos put together by the corporation include the 2022's 'Reunited With Buds,' 2019's 'Wind Never Felt Better,' 2015's 'Lost Dog,' 2007's 'Dalmatian,' 2002's 'Respect' and 1979's 'Here Comes The King.'
Some other business houses leading the chart for spending millions of bucks in SB ads are:
Pepsi - $320.36 million
Coca-Cola - $202.44 million
Hyundai - 169.92 million
Toyota - $156.5 million
Kia - $129.56 million
Ford - $109.82
McDonald's - $108.88
Michelob - $102.22 million
Doritos - $96.18 million
Dodge - $93.19 million
T-mobile - $87.7 million
Why Are Companies Willing To Spend So Much Money On Super Bowl Advertisements?
Companies willing to spend so much money on Super Bowl advertisements due to the millions of viewers the final match gets on this day.
Imagine getting to 114.8 million viewers in a day in 2015. Yes, it was the viewership of the Super Bowl LXIX, making it the second-most-watched broadcast of all time in the United States.
The power and reach of SB are supreme, and nobody can ignore it. The unmatched spectators and watch time make spending millions a worthy deal.
The 30-second place in the SB ad can help the brand reach a new height and garner new customers. Pulling an innovative promotional clip can make the brand's product the talk of the nation and globe for many days. Even after years, the promotional broadcast can remain in the dialogue.
Most Watched Super Bowl Commercial
Top Super Bowl commercials all time comprise 1980's 'Hey Kid, Catch!,' 2993's "Hare Jordan,' 2018's 'It's a Tide Ad,' 2013's 'Brotherhood,' 1993' 'The Showdown,' and others.
Pepsi, McDonald, Nike, and others have produced some of the most memorable pieces. Any commercial put on the season finale match has the potential to showcase its brand value, the pull factor and provide a never-seen-before experience.
Hare Jordan for Nike aired in 1993 ( Source : facebook )
Regardless of the price tag, many corporations want the screen time for their brands to get a wider audience reach. If it lacks humor and human connection, it may result in disaster. Having a perfect mixture of everything backed with consumer knowledge, a 30-second ad can work wonders.
So, based on how the advertisements were received by the audience and their impact to this date, here are our top 5 picks for the best Super Bowl ads:
The 1980s one-minute-long video featured Joe Green and a kid who offers him a bottle of, you guessed it correctly, Coca-Cola. The music and the emotional touch added by the makers really hit the mark among the audience.
Nike's 1993s video illustrated a collaboration between Bugs Bunny and Michael Jordan. It gave the spectators much to look forward to when Space Jam was released in 1996 and provided more of what we saw in that advertisement.
McDonald got together Larry Bird and Michael Jordan to promote Big Mac in 1993. The two indulge in a shooting contest where the winner eats the burger while the loser watches the other eat.
The humorous Tide ad from 2018 breaks the fourth wall when David Harbour speaks with the onlookers hinting about how different brands market their products. The clip shifts to promote Tide, stating, 'It's a Tide Ad' and involving the product in every way possible.
It is most probably one of the most beautiful ads by Budweiser. The 2013 advertisement shows a man's relationship with his horse and portrays how deep their bond can get.
Some other notable videos that deserve praise are as follows:
Apple: 1984 (1984)
Budweiser: Respect (2002)
ETrade: Baby (2008)
Snickers: You're Not You When You're Hungry (2010)
Budweiser: Whassup (2000)
Volkswagen: The Force (2011)
Wendy: Where's the Beef? (1984)
Pepsi: Joy of Pepsi (2001)
Google: Loretta (2020)
Amazon: Before Alexa (2020)
2023
Most popular Super Bowl commercials 2023 are 1. Booking.com: Somewhere, Anywhere, 2. T-Mobile: New Year, New Neighbor, 3. Google: Fixed On Pixel, 4. Fast X: Official Trailer, and 5. Skechers Slip-Ins.
With 56 million, T-Mobile's video gets second place. It features John Travolta, Zach Braff, and Dionald Faison. It discloses what services T-Mobile has to offer.
