Most Watched Super Bowl Ever And TV Viewership

A total of 35 radio stations under Westwood One are involved with coverage of the Super Bowl. Westwood One is the official radio network for NFL Super Bowl.

Since 1996, this radio broadcasting network has handled the responsibility of relaying ball-by-ball commentary of the mega event. They also cover Sunday Night Football, Monday Night Football, Postseason fixtures, and NCAA ties.

In Super Bowl XXX, they started as CBS/Westwood One and opted for the name Dial Global in XLVI and XLVII. Since XLVIII, the radio has taken the present-day name.

Kevin Harlan was the play-by-play announcer for the Super Bowl LVII, and former NFL QB Kury Warner was the color commentator.

Various terrestrial affiliates and sister radio stations are affiliated with the primary radio station so that they can play the game on their stations. Some of them, along with their marketed place, are listed below:

• New York City - WFAN/660 and WFAN-FM/101.9
• Los Angeles - KLAC/570, KEIB/1150, KNX/1070, and KNX-FM/97.1
• Chicago - WSCR/670
• San Francisco - KTCT/1050
• Atlantic City - WZGC-FM/92.9
• Charlotte - WFNZ/610
• Boston - WEEI-FM/93.7
• Houston - KILT/610
• Colombus - WBNS-FM/97.1
• Cleveland - WKRK-FM/92.3

Super Bowl viewership demographics include approximately 30% from the 45-65 age group. A survey in Statista showed that 47% of all adults were keen to watch it.

Just over 72K spectators were present in the State Farm Stadium in Glendale, Arizona, to see Kansas City Chiefs lift the Vince Lombardi Trophy. Patrick Mahomes won the MVP of the night.

The largest-ever crowd recorded for the championship fixture was 103,985 in 1980. The Super Bowl XIV at the Rose Bowl witnessed the Pittsburgh Steelers lifting the trophy by defeating Los Angeles Rams.

Super Bowl viewership by year puts Super Bowl XLIX at the top. The match between New England Patriots and Seattle Seahawks recorded 114.8 million viewers.

On that day, the Patriots emerged victorious over the Seahawks, scoring 28-24. Tom Brady picked the MVP trophy.

The 2023 event was the best in the last seven years, garnering the NFL's second-highest TV viewership ever. The Athletic reports that a total of 114.4 million people watched the event live on NBC.

According to Nielsen, about 50 million households played it in their home, and 70% turned it on television.

Similarly, Rihanna's halftime show hit 121 million watchers, making it the most-watched Superbowl halftime show, reports USA Today.

Apart from LVII and XLIX, these are the top 10 most viewed Super Bowl shows:

Also, there have been only twelve instances when the TV viewership has crossed the 100 million mark.

Average TV Viewers

Average Super Bowl viewership in 2023 was 113.06 million. Fox reported 112.2 million, and Fox Deportes had an 882K average audience.

The household rating on average for the FOX telecast was 40.0. Likewise, those who watched at least a glimpse of the game were 183 million.

In 2022, the average viewership for the Los Angeles Rams and Cincinnati Bengals contest was 12.3 million, reports New York Post.

Approximately more than 114 million people are expected to watch the Super Bowl this year.

Over the last three years, the number of spectators has seen an upward spiral. The 95.2 million audiences for Super Bowl LV was surpassed by over 4 million in the following year in LVI.

Likewise, a massive 15.22 million onlookers increased in 2023. The television rating increased by 3.1 from 36.9 in LVI to 40.0 in LVII. Among the 114.4 million onlookers, 60% were from the United States, reports NFL.

One of the most crucial aspects going into 2024's championship match will be the teams contesting for the trophy. Their fan following will be a determining factor. Likewise, halftime shows will also impact a large audience, as the one from 2023 lifted the entire stadium and helped the league generate a more significant number of spectators.

The Super Bowl falls under the 10 most watched television shows in history because of its millions of viewers. Eight of the top 10 slots are captured by them in the USA.

NFL is a staple in the United States, and no event is bigger than the championship match. The entertainment and high-stake game makes for one of the most memorable days of the year.

The biggest names and teams giving their all in 18 weeks and outlasting every opponent in the postseason to get their spot in the finale is like a movie. The conclusion with high-octane action becomes a must-watch for people around the US and the globe.

The innovative commercials and movie trailers, specially made for the event, also entertain the audience.

The superstars and world-class performers lighting up the atmosphere during the halftime adds the cherry on top.